Swiss watchmaker opens online store on JD

Luxury Swiss watch manufacturer Carl F. Bucherer recently celebrated the official launch of its online sales portal on e-commerce site JD, following a promising trial phase which started in June.

According to Carl F. Bucherer CEO Sascha Moeri, the brand's JD store was visited by numerous consumers every day, and it was this overwhelming reception that convinced him to formally establish a shopfront on the site.

Apart from the usual product range, Carl F. Bucherer also introduced the Patravi Scubatec, a limited-edition women's watch, on JD. The watch is a product of a brand collaboration with Manta Trust, a London-based organization that is focused on the conservation of manta rays.