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China Daily | Updated: 2018-10-24 07:35
Alibaba targets insights of senior citizens

Liu Yanping, 64, a product counselor at Alibaba who is influential in her social circle, talks at a community center. She not only teaches fellow seniors how to search for products, compare prices and quality, and use online payment tools, but also collects user feedback about the Taobao platform's design and font size. Liu was among 10 seniors recruited by Alibaba in January as product counselors.
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