Nation's online literature leaping off page

Market extends reach abroad, leading to TV adaptations, translated works

Legend of Fuyao premiered in China in June and generated nearly 14 billion views in less than two months, making the online fantasy series a summer blockbuster hit.

The show, which first aired on Zhejiang TV from June to August, is based on the novel Empress Fuyao by Tianxia Guiyuan and focuses on Meng Fuyao, a servant with magical powers who was brought up in a martial arts clan.