IP laws usher in new chapter in piracy battle

Thirty-something Wang Dong started writing serialized web novels as a hobby. It was his passion for soccer, basketball, the Chinese board game Go and Formula One motor racing that inspired him to write The King's Avatar in 2011.

This work, which chronicles the adventures of a professional e-sports player, attracted millions of fans, not only in China but overseas.

It was also adapted into an animated series and TV show. This has made Wang, better known online by his handle Butterfly Blue, one of China's most successful authors.