Travelers searching for more variety

More Chinese took overseas trips during the just-completed seven-day National Day holiday, with a rising number taking part in cultural events and folk shows rather than joining sightseeing tours.

Nearly 7 million outbound trips were made from the Chinese mainland during the holiday, which took place from Oct 1 to 7, up 8.2 percent year-on-year, as reported by the National Immigration Administration.

Chinese tourists increasingly paid visits to museums such as the Van Gogh Museum in the Netherlands, according to China's largest online travel services provider Ctrip, with some venues seeing double the number of Chinese tourists from a year earlier.