IRISH SOJOURN

Tourism Ireland's marketing is taking more Chinese to the country, Wang Mingjie reports in London.

Ireland's aggressive digital marketing campaign aimed at attracting Chinese tourists has reaped rewards, with a dramatic rise in the number of visitors from China making their way to the island.

The latest official figures from Tourism Ireland, the marketing agency that publicizes the country overseas, show 90,000 Chinese inbound visits in 2017, up 45 percent from the previous year.