UK conference, events sector sets its sights on Chinese buyers

More than 600 one-on-one business meetings were generated during VisitBritain's latest effort to promote the United Kingdom as a business events destination among Chinese buyers.

The UK's national tourism authority's inaugural "MeetGB China" event, which marketed the UK as an attractive destination for meetings, incentives, conferences, and exhibitions - known collectively as MICE - brought 27 British suppliers and 25 Chinese industry buyers together in Edinburgh on Friday.

The Chinese buyers were also able to take part in educational visits in the UK, in locations including Edinburgh, York, Cardiff, London, Belfast and Manchester, and to experience venues, food, hotels and attractions.