New strategy to woo Chinese tourists

SAN SALVADOR - El Salvador is working on a strategy to lure Chinese tourists to its blend of beaches, colonial towns, Mayan pyramids and volcanoes, according to Tourism Minister Jose Napoleon Duarte.

Newly-established diplomatic ties between the two countries are poised to strengthen exchanges in a range of areas, from trade and technology to tourism, Duarte told Chinese media outlets.

The minister said he recently spoke with Chinese companies about different topics, proposals and routes "we can pursue on the road to commercializing our tourist packages" to Chinese consumers.