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Avant-garde approach

By Sonia Altshuler | China Daily | Updated: 2018-09-01 07:19

Miuccia Prada invites four architects to create items using black nylon fabric: the ultimate icon of the brand

Italian designer Miuccia Prada has always been at the cutting edge of fashion's drive. From countercultural fabric choices and subverting definitions of beauty to hiring architects to design her stores, as well as the brand's foundations in Milan and Venice that show constantly revolving art exhibitions, Prada's offerings have been ambitious and, in their finest manifestations, avant-garde.

Now, the woman with the "ugly beauty" mantra has surprised the market again by inviting four celebrated creative minds to work on a unique item for her autumn/winter 2018 menswear collection.

Avant-garde approach

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