HEAT TURNED UP IN FIGHT AGAINST FAKES

Market regulator targets online discounter Pinduoduo

The appearance of shanzhai products, look-alike counterfeit goods that feature purposely misspelled names of leading brands, on Chinese online discount site Pinduoduo has sparked heated discussion.

Televisions, sold under the brand name Shaasuivg, which could be confused for Samsung, are made by a consumer electronics company in Sichuan province. The sets cost 388 yuan ($57) apiece, more than 10 times cheaper than those produced by the South Korean technology giant.