MUSEUMS JOIN ONLINE MARKETPLACE
By Deng Zhangyu | China Daily | Updated: 2018-08-09 07:30
Nation's prosperous creative and cultural industry thriving
When the British Museum opened its online store on Alibaba's marketplace Tmall on July 1, more than 50 types of products based on the institution's iconic collection sold out within days.
Revenue amounted to more than 1 million yuan ($146,000) and the store attracted about 160,000 fans in just one month.
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