Fans' late-night beer and crawfish orders keep delivery riders busy

While China failed to qualify for the FIFA World Cup in Russia, the country's soccer fans know how to party their way through the quadrennial tournament - by devouring crustaceans and quaffing beer as they cheer on their favorite teams.

With most matches kicking off in late evening or early morning in China, people are staying up, and food delivery firms have cashed in on a dramatic rise in late-night orders for summertime favorites.

Even ahead of the matches, restaurants, supermarkets and e-commerce sites were stocking up in anticipation of rising demand for crawfish and beer.