NASCAR needs new owner to get back in gear

A potential sale of NASCAR could be just the ticket the American auto racing circuit needs to return to its former glory after struggling for years with declining ratings and revenues, according to sports industry analysts.

NASCAR's jaw-dropping speed and collisions once attracted fans in droves, but they have been racing away from the sport even faster over the past decade for a variety of reasons, including the failure to appeal to millennial viewers.

The France family, which owns NASCAR, is now exploring options that include a sale of a majority stake of the sanctioning body.