COAL, COPPER & CHOCOLATE AND THEIR IRRESISTIBLE APPEAL

As industrial transformation continues, localities throughout the country are looking at ways of using their assets to pull in tourists

Like many cities, counties and towns in China, Jiashan, in Zhejiang province, has an unofficial motto that vaunts what are regarded as some of its main attributes, "Jiashan: Land of fish and rice."

As a tourism marketing slogan that certainly leaves something to be desired, but Mo Xuefeng is busy burnishing a new set of credentials for the county, one that has a little more appeal and a lot more bite: "Jiashan: Land of chocolate".