Distiller sets up fund to preserve cultural heritage

Sichuan-based Shuijingfang Liquor Industry Co Ltd, one of the country's major rice wine distillers, last month set up the first fund in the industry for intangible cultural heritage protection in Chengdu.

Together with China Foundation for Cultural Heritage Conversation, Shuijingfang Museum - the baijiu museum founded by Shuijingfang - has set up the fund to coordinate work to promote awareness of intangible cultural heritage.

A traditional Chinese drink typically containing 40 to 60 percent alcohol by volume, baijiu is usually distilled from fermented sorghum, and has been made for about 5,000 years in China. It is statistically the world's most-consumed alcohol, although it is little known beyond China's borders.