Image-conscious young men driving beauty industry growth
China's post-95 generation, who were born between 1995 and 1999, spend more on beauty and cosmetics products than other age groups, and the consumption of masks, skin care products and face cleansers for men is expected to usher in explosive growth in the sector, according to a new report.
The report jointly issued by Chinese online discount retailer Vipshop Holdings Ltd and market research firm iResearch, said the sales of beauty and makeup products for post-95 men increased 60 percent in 2017 compared with 2015, and BB cream, lipsticks and eyebrow pencils are favored by post-95 men.
"We find that 18.8 percent of the surveyed post-95 men use BB cream, 18.6 percent use lipstick, while 8.8 of young boys use eyebrow pencils and 8.5 percent use eyeliner," said Wu Yiran, the general manager of iResearch in the South China region, adding it seems that they are pursuing a more exquisite lifestyle.
