Samsonite to extend retail presence in China

World's biggest luggage maker to grow and expand with additional stores and a new online platform

Flying 25 days every month, Ramesh Dungarmal Tainwala still looked energetic when he landed in Hong Kong for his company's annual financial results announcement. In charge of the world's largest luggage maker, the CEO of Samsonite International SA sees the Chinese mainland as his most important market, and is preparing to expand the company's retail presence there to increase direct-to-consumer sales.

The US-based company has three strategies to attract Chinese customers: launching its own e-commerce platform; revamping its physical stores to make them more attractive to female customers; and continuously adding brick-and-mortar stores.