Ctrip to take Chinese visitors off beaten track in Scotland
From the rugged mountains of the Highlands to the windswept islands of the Outer Hebrides, Scotland's natural beauty is both impressive and challenging for travelers to access.
But a new partnership between Scottish tour company Rabbie's Small Group Tours and Shanghai-based travel agency Ctrip will help take Chinese visitors off the beaten track in Scotland, to see what the country has to offer outside of its major cities, Edinburgh and Glasgow.
"There are so many little gems around," said Rabbie's founder Robin Worsnop. "Not many Chinese people go to Glencoe, but when they get there, they are blown away by it. Just traveling along the west coast and seeing the variety in the scenery or getting on a little ferry or going over to the Isle of Skye. All the wildlife that will suddenly appear, the changeable weather - all these things make for an unforgettable experience."