Tiger triggering industry upturn
China Daily | Updated: 2018-04-04 07:40
AUGUSTA, Georgia - Tiger Woods is back in green jacket contention, and from country-club bars to boardrooms, the former world No 1 is once again the tide lifting all boats in the golfing world.
The sport's TV ratings are trending upwards, so are equipment and ball sales and Augusta National tickets as a rejuvenated Woods returns to the Masters for the first time in three years.
Much of the buzz being generated around golf's first major is emanating from a 42-year-old legend who is closer to qualifying for the Seniors Tour (open to players 50 and over) than his last victory at Augusta in 2005.
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