Amazon bullish on Prime in China

Exclusive deals, faster deliveries, new products to bolster existing service

Amazon.com Inc said subscribers to its Prime service in China, the first-ever free cross-border shipping membership program, increased more than threefold in 2017 year-on-year, and it plans to introduce more tailor-made services and high-quality products to attract affluent Chinese consumers.

Jamil Ghani, vice-president of Amazon, who is in charge of Prime's international business, said he is bullish on the prospects of the service in China, adding that China has become one of the fastest growing countries in Amazon's membership business.