KKR plans to hike investment in technology, consumer sector

Private equity investment firm KKR & Co plans to boost investment in China with a focus on technology and consumer-related sectors, according to a senior executive of the firm.

The latest evidence is the US firm's investment in four Chinese companies that specialize in digital marketing, advertisement, brand management and data analysis. The investment came from KKR's third Asian fund of $9.3 billion, but it did not disclose the exact value of the investment.

While retaining their own brands, the four local companies backed by KKR will form a digital marketing group known as Cue & Co. Its business involves helping retailers to pool and analyze online and offline consumer data and information and to achieve targeted marketing.