As intermediaries, e-insurers zero in on niche segments

The Insurance Association of China issued licenses to three companies recently, including one branch of Meituan Dianping, a dining information website.

The move shows the growing interest of internet-based companies to enter the insurance sector, experts said.

Yao Hu, general manager of the insurance business of Meituan Dianping, said the company aims to better serve its 5 million online shop owners involved in food delivery, hotels, cinemas, car hailing and tourism.