Guideline pushes for quality tourism CHENG SI

Holistic tourism development will be further promoted to offer visitors richer and safer travel experiences in highly regulated travel markets, according to a guideline released on Thursday by the State Council.

The guideline said tourism has been a new driver of China's economy, as it has seen rapid growth in the past few decades, but it still falls short of people's expectations because of irregularities in the travel market and lack of quality services. These require a more comprehensive and integrated campaign to secure high-quality travel experiences.

Holistic tourism tries to involve all areas of society in creating the best travel experience possible for visitors, drawing on governments, companies and residents.