Nations League sets sights on Chinese market

The UEFA Nations League, Europe's newest international competition, is going all out to get Chinese fans and sponsors on board.

Together with Chinese partners like CCTV, Supersports and Shankai Sports, UEFA kicked off the tournament in Beijing on Tuesday - the first time the European governing body has launched a competition in an Asian country.

"China is always an important market for us. We want to see more fans, more business partners and broadcasters to join us," said UEFA marketing director Guy-Laurent Epstein.