Nestle diversifies products and sales to woo consumers
By Wang Zhuoqiong | China Daily | Updated: 2018-03-02 08:02
Nestle China has continued to upgrade its coffee business, a high-growth sector of its food and beverage product categories, amid the rising trend for hand-brewed coffee at coffee chain stores in the country.
According to Nestle's fiscal reports for 2017, the growth in China continued with positive momentum across the portfolio, particularly for coffee and culinary products.
Nestle is the world's largest coffee producer, taking up 23 percent of the $77 billion global coffee retail consumption market.
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