Resources dedicated to online content

State-owned China Unicom is ratcheting up resources to explore the consumer internet sector by establishing a platform to integrate and boost its businesses in video, music, online books, gaming and other services.

The move signals a major push in its mixed-ownership reform after the Beijing-based company attracted industry heavyweights including Alibaba and Tencent as private investors.

Lu Yimin, general manager of China Unicom, said establishing a wholly owned holding firm in the field of consumer internet is one of the key steps for the SOE to pursue innovation.