IN BRIEF (Page 18)

Sales event to support heritage

A special sales event was launched on Feb 4 to support poverty alleviation efforts. Revenues from the event will be donated to low-income regions to support the work of local artists and craftsmen. The sales event was organized by VIPSHOP, a website wholly owned by Guangzhou VIPSHOP Information and Technology Co Ltd. VIPSHOP has been working to bridge e-commerce and Chinese intangible cultural heritage through charity work. In Jan 2018, VIPSHOP announced a deal to cooperate with other organizations to build a new economic ecosystem to support the development of intangible cultural heritage.

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