P&G's Whisper banks on innovative products for growth

Whisper, a Procter & Gamble Co brand, said it is bullish on its growth potential in China, especially for innovative sanitary pads, due to a consumption upgrade trend and the emergence of more young independent women looking for high-end products.

Yang Shanshan, vice-president of female care of P&G China, said that last year, Whisper saw its sales revenue reach more than 2 billion yuan ($315 million) in China, one of the brand's three largest markets alongside the United States and Europe. In recent months, Whisper has maintained double-digit growth rates in China, the company said without disclosing specific figures.

Organic cotton pads, whose topsheets are manufactured in Japan using organic cotton produced in the United States, were developed through R&D in China and launched in August. Currently, the product is only sold in China, but will be exported to other regions soon.