JD, Bose to assist hearing-impaired

JD and Bose have teamed up on an initiative to assist hearing-impaired children in China.

JD, the country's second-largest e-commerce company, is partnering with Massachusetts-based electronics firm Bose to create a fund aimed at helping teenagers with hearing impairments. Specifically, for every latest wireless Bose product sold on JD's e-commerce platform, the two companies will donate 10 yuan ($1.58) each.

"Contributing to society using our own power has long been our corporate culture," said Liu Yuanzhi, director of the audio entertainment department at JD. "In past years, we launched a series of public welfare activities. Last April, we joined hands with Apple Inc on a welfare campaign for autistic children. Likewise, this initiative we launched aims at gathering the power from the whole society, to offer love and support to children with hearing disorders.