Online giants join to preserve nature

The Paradise International Foundation and 22 other public welfare organizations have launched an alliance to operate land trust reserves in China, aiming to cover 1 percent of the country's land by 2030.

The alliance envisions a platform to allow nonprofit environmental organizations to share their working experiences, establish standards and evaluation systems for environmental protection and share successful experiences, thus helping the participants better protect the nature reserves.

Jack Ma, founder of Chinese e-commerce giant Alibaba Group Holding Ltd and co-chairman of the Paradise International Foundation, stressed at a recent land trust reserves meeting in Beijing that the public welfare activities need more energy and attention from the public.