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F1 on right track with 'Grid Kids'

China Daily | Updated: 2018-02-09 08:55

McLaren boss backs bid to attract younger fans as models ditched

WOKING, England - Team McLaren executive director Zak Brown is backing Formula One's move to use "Grid Kids" instead of female models, seeing it as a positive step towards broadening the sport's appeal to a younger audience.

Formula One announced on Monday it will use budding racers to stand next to the drivers' cars as part of the pre-race ceremonies.

F1 on right track with 'Grid Kids'

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