Putting trust in marketing based on big data technology

When thousands of Chinese entrepreneurs started up more than a decade ago, everyone wanted success badly but only a few, such as Vincent Yan, founder and CEO of AdMaster, an independent provider of advertising metrics and analytics, achieved it.

His story began with a bachelor's degree course in chemistry at Peking University from 1999 to 2003. Later, he worked at P&G, a Fortune 500 company, for two years as product manager in R&D and another year as consultant with Mars & Co, a global boutique management consulting firm.

In 2006, he decided to strike it out on his own, when the startup culture was not as glamorous as it is today.