Company sharpens up for digital age
China Daily | Updated: 2018-02-02 07:56
NUREMBERG, Germany - If the digital revolution is going to consign anything to the dustbin of history, you might think the humble pencil would be a leading contender.
However, with such pastimes as doodling and coloring being touted as stressbusters to escape the daily grind and the relentless lure of smartphones, German pencil-maker Faber-Castell is thriving 256 years after it was founded.
"We see that people with all the digital devices around go back to a more manual way of expressing themselves," said Daniel Rogger, chief executive of the family owned firm.
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