NBA serving up heaping helping for Chinese New Year

The National Basketball Association on Friday unveiled details of NBA Chinese New Year Celebration 2018, presented by Dongfeng Nissan.

The month-long extravaganza will showcase the NBA's biggest stars, the debut of a new television campaign, a record 93 games to be broadcast in China, and 12 NBA teams hosting in-arena activities from Feb 2 to March 3.

As part of the league's seventh straight season of celebrating Chinese New Year, a series of TV spots entitled Fireworks will debut, starring five-time NBA All-Star Anthony Davis of the New Orleans Pelicans, five-time NBA All-Star and NBA champion Kyrie Irving of the Boston Celtics, and two-time Defensive Player of the Year and 2014 NBA Finals MVP Kawhi Leonard of the San Antonio Spurs.