Inoherb banks on TCM to give it the winning edge

Rebranding to help Shanghai company expand presence abroad

Shanghai-based Inoherb is banking on traditional Chinese medicine to give it the winning edge in the global skincare product market.

The company has already made a name for itself in the Chinese market for the last 18 years with its signature skincare collection formulated with Rhodiola Rosea, a precious herb commonly used in TCM preparations. Inoherb is now looking to replicate that success to other TCM-themed skincare products.