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Top Italian fashion house decides to 'go with the flaw'

By Chen Jie | China Daily | Updated: 2017-12-23 08:58

People like to pursue perfection: perfect makeup, perfectly matching clothes, perfect selfie. But Italian fashion brand Diesel's fall/winter 2017/2018 campaign aims to "go with the flaw".

Chinese pop star Chris Lee Yuchun is Diesel's new ambassador. She not only stars in the short advertisement movie for the campaign, but has collaborated with Diesel's creative director Nicola Formichetti to create a limited edition capsule collection.

The collection, which is now available in selected stores worldwide, advocates a candid approach toward one's ego while celebrating imperfection.

Top Italian fashion house decides to 'go with the flaw'

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