New Zealand's a2 milking China's consumer demand

New Zealand-based milk producer a2 Milk Company will invest in marketing and improving product quality, in hopes of tapping the tremendous consumer demand for high-quality milk in China.

a2 Milk Company currently distributes its a2 Platinum infant formula and a2 Milk through major cross border e-commerce channels and 4,000 mother and baby retail stores in China.

During the Singles' Day sales on Nov 11 this year, the a2 Platinum infant formula was ranked as the top selling infant formula on Kaola.com, ranked second on JD.com and third on T-mall, the company statement said.