Antora muscles into male order

Antonio Rapisarda is confident there is a niche market for men's jewelry in China.

The chief executive officer of Antora is planning to introduce a range of cufflinks, costing between 200 euros ($233) and 250 euros, to fashionable Chinese stores along with other accessories.

Based in Italy, the brand name has been involved in men's jewelry since 2001, starting to sell a variety of different products in China through a Shenzhen-based distributor three years ago.