Sales records marred by too many gripes

THIS YEAR'S NOV 11 annual online shopping spree has ended, and one e-commerce platform after another has announced their sales reached record-high. Yet behind that there is hidden risk, comments Beijing News:

The two leading domestic e-commerce platforms, namely taobao.com and jd.com, have announced total sales of 168.2 billion yuan ($25.3 billion) and 127.1 billion yuan respectively, both of which were records.

That shows the appeal of the shopping gala, in which retailers offer special discounts on their goods. Yet this year many consumers have complained that they have been misled into believing the discounts are higher than they actually are.