Kempinski Lufthansa Center unveils BMW limousine lineup

Kempinski Hotel Beijing Lufthansa Center is now offering premium mobility services with new BMW limousines.

BMW Brilliance Automotive delivered its vehicles - the BMW 7 Series and the all-new BMW 5 Series Li - to the hotel last week.

"Kempinski and BMW, two premium brands originating from Germany, have long been in cooperation with one another," Torsten Dressler, managing director of Kempinski Hotel Beijing Lufthansa Center, said at the handover ceremony.

"BMW, a leading luxury German auto brand, is the natural choice for Kempinski, Europe's oldest luxury hoteliers."

"As the first Kempinski luxury hotel in China, we are very thrilled to continue strengthening our partnership with BMW in the vibrant and dynamic capital city of the Peoples Republic of China.

"The BMW 7 Series and the all-new BMW 5 Series Li are the perfect vehicles to accommodate the mobility requests of our discerning guests, providing an excellent experience of comfort and style," Dressler said.

BMW Brilliance says the 7 Series is a visionary model in the luxury segment featuring many world-leading technologies and innovations. It has a carbon core lightweight chassis design, efficient dynamic power train, and smart driving system and safety control.

The all-new BMW 5 Series Li is tailor-made for Chinese customers, the company says. Its last generation was one of the most successful premium business sedans in the Chinese market and set a benchmark for innovation in the segment. The design of the all-new BMW 5 Series Li focuses on both aesthetics and performance to strike a balance between sporty performance and comfort.

Tony Zhu, vice-president of corporate, authority and diplomatic sales at BMW Brilliance, said: "This collaboration enhances the long-term friendship between BMW and Kempinski Hotel Beijing Lufthansa Center."

"Together, I believe we can both promote our businesses, establishing true win-win cooperation."

(China Daily 11/04/2017 page10)