Infant formula maker Mead to feed rural areas

New regulations expected to give established brands opportunities to expand beyond big cities

Infant formula maker Mead Johnson Nutrition, a transnational company, plans to explore expected opportunities to expand into China's third-and fourth-tier cities and villages next year.

New rules from Jan 1 will likely push out players selling regular products, leaving the market wide open for reputable brands that are mostly present only in big cities.