McDonald's name change signifies shift in strategy

New franchisee to help US fast food chain gain bigger market presence

McDonald's Corp's iconic logo has gone viral on the Chinese internet after the fast food chain restaurant changed its name to the Mandarin translation of the Golden Arches: Jin Gong Men.

According to a company statement, McDonald's China's name changed to Jin Gong Men China Ltd on Oct 12, 2017. The change will remain on the license level and will not affect daily operations. Restaurants' names, food safety standards and operational procedures will remain unchanged.