Academics learning lessons from successful enterprises

Professors from leading Western business schools are increasingly using Chinese companies for their written case studies.

This is because they have garnered global attention through their unprecedented growth levels as they become dominant players in their fields.

Big names, including Alibaba Group Holding Ltd, Xiaomi Corp, WeChat, and Didi Chuxing - the Chinese-equivalent of Uber - are increasingly quoted and scrutinized in leading business school journals.