Home / Business

Unilever takes on the desert in Tibet

By Zhu Wenqian and Zheng Yiran | China Daily | Updated: 2017-10-12 07:10

A major consumer goods powerhouse has spent seven years planting more than 10,000 mu (667 hectares) of grassland in Southwest China's Tibet autonomous region. This is a world record for a company involved in cultivating grasslands.

Ever since 2011, Lux - a brand under Unilever PLC, the world's second-largest consumer goods maker by capitalization - has been conducting a charity program to plant grassland in the Tibet autonomous region, in an effort to combat land desertification.

Dr Wu Junxi, with the Institute of Geographic Sciences and Natural Resources Research of the Chinese Academy of Sciences, who is in charge of the program, said that "with its 2,150 mu planted in Bailang village this year, the pasture area contributed by Lux surpassed 10,000 mu, which benefited a lot to the building and recovery of the ecosystem in the Tibet autonomous region."

Unilever takes on the desert in Tibet

Today's Top News

Editor's picks

Most Viewed

Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349