Company assists Chinese business seeking greater European presence

Also Holding AG, a leading European distributor for information and communication technology (ICT) products and services, expects to help more Chinese technology companies expand their presence in the European market by virtue of their expertise in logistics, marketing and a series of IT solutions and services.

Gustavo Moller-Hergt, CEO of Also, said there are many opportunities for Chinese startups in the future, adding that his company is willing to offer assistance to entrepreneurs and help them expand in Europe by offering them a customer-focused platform or marketplace.

More than 500 vendors, including Huawei, Lenovo, Microsoft and Apple, provide Also with a portfolio of more than 188,000 articles - including hardware, software and components - which the company's 100,000 buyer partners (including 50,000 resellers) then market to end customers.