Chinese happy to pay for content on web

Chinese are willing to pay for online content, showing their readiness to protect copyright online, experts said.

"The market for paid online content just started in China and shows remarkable growth. ... Without copyright protection, paying for content would no longer exist, particularly when large scale pirating occurs," said Lyu Benfu, a professor specialized in online economy at the University of Chinese Academy of Sciences in Beijing.

Netizens are increasingly willing to pay for valuable content.