Vacuum bottles get boost from drummer' photo

A picture showing Zhao Mingyi, the drummer with the iconic Chinese rock band Black Panther, holding a vacuum insulated bottle has not only been widely spread online but also unexpectedly aroused consumers' interest in the bottle.

The picture, which first appeared on Zhao's personal Twitter-like Sina Weibo account on Aug 17, showing him looking into a black vacuum insulated bottle, received over 10 million views within 24 hours. Netizens felt nostalgic because the once skinny, rebellious and pioneering idol has become a grey-haired, fat middle-aged man who loves to drink warm jasmine tea.

Vacuum insulated bottles are extremely popular among Chinese consumers, especially the elderly, as they need to drink warm water wherever they go. It is widely believed by the Chinese that warm water is better for the health and that cold drinks are harmful.