Dolby projects expansion in China

Dolby Laboratories has teamed up with Chinese brands to target more Chinese consumers - not only in the cinema, but also at home and on the go.

Five years ago, the San Francisco-based company launched the latest audio technology Dolby Atmos, which precisely places and moves sound around in three-dimensional space. Since then, it has been promoting the entertainment technology in the Chinese market.

So far, 23 Dolby Cinemas, which combine Dolby Atmos and Dolby Vision laser projection, have opened in China in partnership with Wanda Cinema Line, Jackie Chan Cinema and other theater operators since the debut of Dolby Cinema in China last June.