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Consumers aware of sustainability

More than 70 percent of Chinese consumers understand sustainable consumption, according to a report released by the China Chain Store and Franchise Association. Sustainable consumption means buying products or services that have the least pollutants and do minimum harm to the environment. Sustainable consumption provides for the basic needs of consumers while improving their life, the report said. The report was based on questionnaire results from 9,370 consumers in 10 Chinese cities in 2016, as well as online surveys. More than 30 percent of those surveyed fully believed that personal consumption has a direct impact on the environment, and more than 40 percent basically agreed, indicating that over 70 percent of Chinese consumers were aware of the benefits of sustainable consumption, the report said.