'Building anticipation' for China game

The NFL's new strategic partnership with Tencent could expedite the scheduling of a regular-season game in China in the next three years.

"The NFL's popularity in China is soaring and our fan base here will receive unprecedented coverage and content throughout the year," NFL China managing director Richard Young said on Monday in Beijing.

"This extraordinary partnership will bring localized NFL games and content to Tencent's hundreds of millions of daily users across China, and that bodes well for building anticipation for eventually playing a regular-season game here.